In the wake of the global COVID-19 pandemic, like many others, our lives took an unexpected turn. It all started in 2020, when our first startup, Piyakad.com, came to a halt during the lockdown. Piyakad was our brainchild, allowing customers to choose fresh fruits and vegetables from our website, and we delivered fresh, cold-pressed, chilled juices to their doorsteps in the Tricity area. When it shut down, it felt like the end of a dream.

But life has its own way of opening new doors. Amid this period of uncertainty, we got married and found ourselves with time—time to reflect, to work out, and to cook together. As fitness enthusiasts, we became more conscious of what we were putting into our bodies. We realized that the market was flooded with unhealthy, maida-based products, which didn’t align with our health goals. That’s when we spotted a new opportunity.

With our passion for nutrition, we began experimenting in the kitchen and dove into research. We started with one simple idea: replacing traditional maida pasta with a healthier alternative, Durum Wheat Semolina. And so, *TreeVeda Foods* was born.

Our journey didn’t stop there. In 2021, we embarked on a market-testing phase with over 409 retail outlets, fine-tuning our packaging and expanding our product offerings based on feedback. By 2022, TreeVeda Foods had begun to establish its distribution network, making our nutritious products available to more people.

Our research continued, and in 2024, we launched two new variants of pasta that took our vision of healthy living to the next level. Our *Millet Pasta* (made from Jowar, Bajra, Ragi, and Quinoa) is packed with plant-based protein and fiber, offering 13g of protein per serving—equivalent to half a scoop of whey protein. We also introduced our *Super Pasta*, made from lentils and other secret ingredients, boasting a whopping 27g of protein per serving, making it a perfect choice for fitness enthusiasts.

At TreeVeda, we’re obsessed with creating safe, clean, and nutritious food products. Our mission is to provide healthier options for you, you child, your family, and our planet.

Join us on our journey to redefine eating habits and promote healthier living, one meal at a time.